Field report · Sent Oct 8, 2026 · 08:00Free
A market at five in the morning
Three hours at a wholesale market with the traders who decide what a city eats this week.
First 72 hours, cumulative
Opens over time
71% in first 24h
Open and click rate
By tier
- Reader16,890 sentOpens55%Clicks5.4%
- Member1,152 sentOpens79%Clicks10.2%
- Founding member62 sentOpens89%Clicks13.4%
Click bars are scaled ×4 so small rates stay readable.
5 links in the email
Link clicks
| Link | Clicks | Unique | Share |
|---|---|---|---|
“Become a member” longfield.example/p/subscribe | 355 | 291 | 31% |
“the library map” seedcommons.example/library-map | 275 | 225 | 24% |
“join the thread” longfield.example/p/community/seed-library | 206 | 169 | 18% |
“February swap dates” valleygrowers.example/swap-dates | 172 | 141 | 15% |
“earlier field reports” longfield.example/p/archive | 137 | 113 | 12% |
Opens by email client
Where it was read
- Apple Mail38%
- Gmail (web)24%
- Gmail (app)17%
- Outlook12%
- Other9%
Device
- Mobile
- 57%
- Desktop
- 36%
- Tablet
- 7%
31 comments
Top comments
- 18
Ines HalvorsenMember3h ago
The part about seed swaps being the original insurance policy stayed with me all day. Our allotment society still runs one in February.
- 11
Teodor VasileFounding member5h ago
Good to see the costs written down. People assume saved seed is free; the drying space and labour are not.
- 9
Mara EllisonAuthor4h ago
Teodor, that's exactly the follow-up I want to do: a cost sheet for a small seed library. If you run one, reply here.