Insights
Audience
Who's reading, how they found you and whether they stay.
Subscribers
18,432
▲ 0.9%vs. start of period
Net new
+171
▲ 4.0%236 in, 65 out
Open rate
61%
▲ 1.0%last 7 days
Click rate
8.4%
▲ 0.6%last 7 days
Subscribers
18,432
▲ 4.2%vs. start of period
Net new
+734
▲ 6.4%1,046 in, 312 out
Open rate
59%
▲ 1.2%last 30 days
Click rate
7.7%
▼ 0.4%last 30 days
Subscribers
18,432
▲ 76.7%vs. start of year
Net new
+8,002
▲ 38.0%11,730 in, 3,728 out
Open rate
57%
▲ 3.0%last 12 months
Click rate
7.2%
▲ 0.8%last 12 months
Subscriber growth
Free and paid readers at the end of each month
- Free
- Paid
Net new subscribers
Signups minus unsubscribes, per month
Open rate
Average per letter · now 61%
Click rate
Average per letter · now 7.7%
Top letters
By open rate, last 90 days
| # | Letter | Opens | Clicks | Comments |
|---|---|---|---|---|
| 1 | Sunday dispatch: hedgerows, harvest mice and a broken balerSep 20, 2026 · Dispatch | 69% | 5.4% | 19 |
| 2 | The orchard accountantOct 1, 2026 · Interview | 63% | 7.1% | 22 |
| 3 | The last miller on the riverSep 10, 2026 · Interview | 62% | 5.8% | 27 |
| 4 | The quiet economy of seedOct 15, 2026 · Field report | 61% | 8.7% | 48 |
| 5 | What a small dairy actually costs to runSep 17, 2026 · Field report | 60% | 9.1% | 64 |
Top locations
Where subscribers read from
- United Kingdom7,557 · 41%
- United States3,502 · 19%
- Ireland1,475 · 8%
- Netherlands1,106 · 6%
- Germany922 · 5%
- Norway737 · 4%
- Elsewhere3,133 · 17%
Acquisition sources
Where new subscribers came from, last 30 days
- Website signup46%
- Discover21%
- Referrals17%
- Imports11%
- Gifts5%
Engagement by cohort
Share of each signup month still opening letters, by months since signup
| Cohort | Readers | M0 | M1 | M2 | M3 | M4 | M5 | M6 |
|---|---|---|---|---|---|---|---|---|
| Apr 2026 | 694 | 100% | 82% | 74% | 69% | 66% | 63% | 61% |
| May 2026 | 641 | 100% | 80% | 72% | 68% | 65% | 62% | |
| Jun 2026 | 603 | 100% | 84% | 77% | 71% | 68% | ||
| Jul 2026 | 783 | 100% | 79% | 70% | 66% | |||
| Aug 2026 | 828 | 100% | 83% | 75% | ||||
| Sep 2026 | 746 | 100% | 86% | |||||
| Oct 2026 | 734 | 100% |