Tuesday, October 20, 2026
Good morning, Mara
148 new readers this week and 9 new members. Thursday’s letter is ready to go.
Last 12 months
Subscriber growth
18,432 total · +8,002
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Latest letter · Oct 15, 2026
How the last post is doing
The quiet economy of seed
Who saves seed now, who sells it, and why a handful of small growers are rebuilding a library the size of a shed.
Delivered
18,104
Opened
61%
11,043 readers
Clicked
8.7%
1,575 clicks
Upgrades
+21
48 comments
Recent activity
Amara Osei received a gift membership from Callum Reyes
12m agoInes Halvorsen commented on “The quiet economy of seed”
38m agoHenrik Lund upgraded to Member (yearly)
1h agoJonah Abernethy payment failed, retry scheduled for Oct 22
3h agoMaeve Gallagher referred 3 new readers
5h agoSofia Marchetti cancelled Member, reason: “Too many emails”
Yesterday
Last 60 days, by open rate
Top posts
| # | Post | Opens | Clicks | Comments |
|---|---|---|---|---|
| 01 | Sunday dispatch: hedgerows, harvest mice and a broken balerSep 20, 2026 | 69% | 5.4% | 19 |
| 02 | The orchard accountantOct 1, 2026 | 63% | 7.1% | 22 |
| 03 | The last miller on the riverSep 10, 2026 | 62% | 5.8% | 27 |
| 04 | The quiet economy of seedOct 15, 2026 | 61% | 8.7% | 48 |
| 05 | What a small dairy actually costs to runSep 17, 2026 | 60% | 9.1% | 64 |
New subscribers, 90 days
Where readers come from
- Website signup46%
- Discover21%
- Referrals17%
- Imports11%
- Gifts5%
Scheduled · Thu, Oct 22 · 08:00
The cold chain, explained with one lettuce
Following a single head of lettuce from field to fridge, and every hand it passes through.
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