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Interview · Sent Oct 1, 2026 · 08:00Members

The orchard accountant

Teodor Vasile keeps the books for forty fruit farms. He explains where the money goes between blossom and shelf.

Recipients
17,680
99.6% delivered
Opens
63%
▲ 6.8%vs. 59% average
Clicks
7.1%
1,255 total
New subscribers
+138
from shares
Upgrades
+35
to paid
Comments
22
15 unsubscribed

First 72 hours, cumulative

Opens over time

71% in first 24h

0h: Opens 012h: Opens 6.5k24h: Opens 7.9k36h: Opens 9.0k48h: Opens 9.9k60h: Opens 11k72h: Opens 11k

Open and click rate

By tier

  • Reader16,890 sent
    Opens60%Clicks6.0%
  • Member1,152 sent
    Opens84%Clicks11.4%
  • Founding member62 sent
    Opens94%Clicks14.9%

Click bars are scaled ×4 so small rates stay readable.

5 links in the email

LinkClicksUniqueShare

“Become a member”

longfield.example/p/subscribe

38931931%

“the library map”

seedcommons.example/library-map

30124724%

“join the thread”

longfield.example/p/community/seed-library

22618518%

“February swap dates”

valleygrowers.example/swap-dates

18815415%

“earlier field reports”

longfield.example/p/archive

15112312%

Opens by email client

Where it was read

  • Apple Mail38%
  • Gmail (web)24%
  • Gmail (app)17%
  • Outlook12%
  • Other9%

Device

Mobile
57%
Desktop
36%
Tablet
7%

22 comments

Top comments

  • Ines HalvorsenMember3h ago

    The part about seed swaps being the original insurance policy stayed with me all day. Our allotment society still runs one in February.

    18
  • Teodor VasileFounding member5h ago

    Good to see the costs written down. People assume saved seed is free; the drying space and labour are not.

    11
  • Mara EllisonAuthor4h ago

    Teodor, that's exactly the follow-up I want to do: a cost sheet for a small seed library. If you run one, reply here.

    9