Field report · Sent Sep 17, 2026 · 08:00Free
What a small dairy actually costs to run
Line by line, with the numbers a 60-cow farm shared with readers.
First 72 hours, cumulative
Opens over time
71% in first 24h
Open and click rate
By tier
- Reader16,890 sentOpens57%Clicks7.7%
- Member1,152 sentOpens81%Clicks14.6%
- Founding member62 sentOpens91%Clicks19.1%
Click bars are scaled ×4 so small rates stay readable.
5 links in the email
Link clicks
| Link | Clicks | Unique | Share |
|---|---|---|---|
“Become a member” longfield.example/p/subscribe | 481 | 394 | 31% |
“the library map” seedcommons.example/library-map | 372 | 305 | 24% |
“join the thread” longfield.example/p/community/seed-library | 279 | 229 | 18% |
“February swap dates” valleygrowers.example/swap-dates | 233 | 191 | 15% |
“earlier field reports” longfield.example/p/archive | 186 | 153 | 12% |
Opens by email client
Where it was read
- Apple Mail38%
- Gmail (web)24%
- Gmail (app)17%
- Outlook12%
- Other9%
Device
- Mobile
- 57%
- Desktop
- 36%
- Tablet
- 7%
64 comments
Top comments
- 18
Ines HalvorsenMember3h ago
The part about seed swaps being the original insurance policy stayed with me all day. Our allotment society still runs one in February.
- 11
Teodor VasileFounding member5h ago
Good to see the costs written down. People assume saved seed is free; the drying space and labour are not.
- 9
Mara EllisonAuthor4h ago
Teodor, that's exactly the follow-up I want to do: a cost sheet for a small seed library. If you run one, reply here.